Benefits & Overview

Course Overview

Our flagship course, the Professional Diploma in Digital Marketing, is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

IDM is the *only* Australian licensee for classroom delivery of courses from The Digital Marketing Institute. DMI’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in digital marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.


The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Professional Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

Who Should Take Our Courses?

Anyone responsible for developing or implementing your organisation’s online strategy:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Students who want to upskill in Digital Marketing

Objectives & Outcomes

At the end of the Professional Diploma in Digital Marketing course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

What You Get

Online Classroom
1. Course Folders with Printed notes Green Tick
– Student Handbook Green Tick
– Module Overviews Green Tick
– Recommended Reading each module Green Tick
– Access to ‘Sandbox’/test accounts Green Tick
– Exam Information and Study Guide Green Tick
– Example Exam Questions Green Tick
2. Free Text Book Green Tick
– “The Art of Digital Marketing” by Ian Dodson of the Digital Marketing Institute. Green Tick
3. 10 x Lectures presented by industry Experts. Green Tick
4. 2 x Free Hands-on Practical Sessions Green Tick
– SEO, PPC and Display Advertising Green Tick
– Social Media Marketing Green Tick
5. Online resources Green Tick Green Tick
– Downloadable PDF copies of notes Green Tick Green Tick
– Video recaps of all module lectures Green Tick Green Tick
– Interactive online end-of-module quizzes Green Tick Green Tick
– Interactive Online Exam Simulator Green Tick Green Tick
– Access to private Facebook IDM Group Green Tick
6. Weekly Emails
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– Student Updates, Downloads Green Tick
– General News & Resources
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7. Intro to Digital Recruitment Agencies Green Tick
8. Globally Recognised Certification Exam & Certificate, with up to 3 attempts in 6 months. Green Tick Green Tick
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