Benefits & Overview

Course Overview

Our flagship Certified Digital Marketing Professional course is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Certified Digital Marketing Professional course is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

IDM is the *only* Australian licensee for classroom delivery of courses from The Digital Marketing Institute. DMI’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in digital marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.


The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Certified Digital Marketing Professional is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

Who Should Take Our Courses?

Anyone responsible for developing or implementing your organisation’s online strategy:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Students who want to upskill in Digital Marketing

Objectives & Outcomes

At the end of the Certified Digital Marketing Professional course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Certified Digital Marketing Professional course will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

What You Get

Online Classroom
Payment Plans Available Green Tick Green Tick
Course Materials
– Student Handbook Green Tick Green Tick
– Module Overviews Green Tick Green Tick
– Recommended Reading each module Green Tick Green Tick
– Exam Information and Study Guide Green Tick Green Tick
– Example Exam Questions Green Tick Green Tick
– Student Study Portal Green Tick Green Tick
Lectures presented by industry Experts
– 10 Modules as per core syllabus Green Tick Green Tick
– 2 x Practical Sessions with our Experts (6 hours extra training) Green Tick
Online resources
– Downloadable PDF copies of notes Green Tick Green Tick
– Video recaps of all module lectures + Transcripts Green Tick Green Tick
– Interactive online end-of-module quizzes Green Tick Green Tick
– Interactive Online Exam Simulator Green Tick Green Tick
– Access to private Facebook IDM Group to interact with Students and Experts Green Tick
Intro to Digital Recruitment Agencies (on request) Green Tick
Globally Recognised Certification Exam & Certificate Green Tick Green Tick
12 Months Free Access to DMI Student Membership Platform Green Tick Green Tick

Certified Digital Marketing Professional

Kickstart an exciting, dynamic career in Digital Marketing.   Become a Certified Digital Marketing Professional [...]

Read More