Certified Digital Marketing Professional: Course Topics

Digital Marketing Foundations

This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy… Read more

 

Website Optimization

This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals… Read more

 

Content Marketing

This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way – informed by business objectives, aligned with the buyer journey and your overall marketing strategy… Read more

 

Social Media Marketing

This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives… Read more

 

Display & Video Advertising

This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics which measure the most important metrics… Read more

 

SEO

This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI… Read more

 

Paid Search

This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google AdWords campaigns, manage budgets, and report on their performance… Read more

 

Email Marketing

This module will teach you the fundamentals of email marketing and how to strategize your email delivery plan to test, optimize and report on the performance of your email marketing campaign. You will also explore the techniques, processes and value of using marketing automation alongside email marketing campaigns… Read more

 

Analytics

This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns… Read more

 

Digital Strategy

This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives… Read more