The Search Marketing Diploma arms you with all the skills you need to become a search marketing specialist.
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques. This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts.
Detailed and structured modules teach you the fundamental elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for.
The Professional Diploma in Search Marketing gives you all the skills you need to excel as a search marketing specialist.
The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in search marketing.
This course will guide you through thirty hours of in-depth learning in the following disciplines:
- SEO – Setup (view sample)
- SEO – Content (view sample)
- SEO – Workshop (view sample)
- Pay-Per-Click Advertising – Search (view sample)
- Pay-Per-Click Advertising – Display Networks (view sample)
- Pay-Per-Click Advertising – Video (view sample)
- Google Analytics – Setup (view sample)
- Google Analytics – Applied (view sample)
- Search Marketing Strategy and Planning (view sample)
The Professional Diploma in Search Marketing is ideal for professionals responsible for the planning, execution or measurement of search marketing campaigns, or who would like to pursue a career in this area.
Study the course online via our dynamic learning network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources.