Digital Marketing; eDM Campaign success:

IDMAustralia is your key to a Digital Marketing Career:

IDMAustralia provides Australian’s with local, tailored online digital marketing courses; we also run physical courses, around Australia.

The IDMAustralia Digital Marketing Courses we offer from the Digital Marketing Institute are approved by google, ebay, facebook, microsoft, others: IDMAustralia is your key to a Global Digital Marketing Career.

 

We want to help you understand today’s digital age; seo to sem to social… so we give you regular news updates from IDM Australia and our DMI global experts: Global Digital Marketing Subject Experts:

 

 

IDM Australia wants to help you understand, digital marketing so we will continue to provide you with the latest DMI Blog posts.

IDM Australia will also post and ensure that other globally relevant digital marketing, seo, sem, ppc, mobile advertising and marketing, search, video and social marketing news is delivered.

We aim to make IDM Australia the most relevant Digital Marketing news, education portal.

 

 

 

How to Track & Improve Your Email Marketing Campaigns

by Zara Burke

Stocksy_txp32f8bee7Ud7000_Small_272108.jpg

Now that you’ve mastered building your email marketing database and producing compelling email marketing copy, you need to look at the best ways to track and measure success over time, so you can iterate your email campaigns. Tracking the right email metrics can help you understand which tactics work best for your business and which strategies are not working as well and might need to be re-examined. Below, I’ll reveal the four most important email metrics to measure. I’ll also explain how you can interpret your results to create more inspiring email campaigns and help deliver stronger leads to your sales team.

Important Metrics & How You Can Interpret Them:

1. Open Rate:

The open rate is the percentage of recipients who opened your email. By tracking this over time you can understand how engaged your subscriber base is with your email marketing.

To Increase Your Open Rate:

Your subject line is the most important factor affecting your open rate so if your open rate is particularly low you might want to re-examine your subject line strategy…

2. Click-Through Rate:

The click-through rate is the percentage of subscribers who clicked on a link within your email. Measuring this will give you an idea of how engaged subscribers are with your calls to take further action.

To Increase Your Click-Through Rate:

Create compelling content that inspires your subscribers to take action. For example…

3. Unsubscribe Rate:

The unsubscribe rate is the percentage of recipients who have unsubscribed from your emails…

To Reduce Your Unsubscribe Rate:

This is a good indication of how invested your subscribers are in your content…

4. Conversion Rate:

The percentage of people who clicked through your email and went on to achieve a certain goal (for example, filled out a form). This is the crucial goal, measuring how effective you’ve been at convincing subscribers to take the ultimate action you’ve aimed for.

To Improve Your Conversion Rate:

To improve your conversion rate you will first need to ensure that your subscribers click through to your offer. To do so, you can follow the tips outlined in point two of this article. The second factor that influences your conversion rate is the design and content…

How the Right Metrics Can Help Your Sales Team

Your email metrics can also create a more streamlined sales process. For example…

DMI is the Institute of Digital Marketing’s global partner.

Please note that even the online Digital Marketing Institute courses IDM Australia, the Institute of Digital Marketing offers are tailored. We ensure our digital marketing experts: seo, sem, ppc, social, mobile are all available to help our online digital students.

Have a look at the Digital Marketing Institute’s website for the full post:

Zara Burke

About Zara Burke

Zara is the Digital Marketing Institute’s Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.

Source: DMI
Link: How to Track & Improve Your Email Marketing Campaigns