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Beginner’s Guide to Twitter: Maximise Your Engagement & Win Retweets, Favourites & Mentions:
by Ian Dodson
Originally published on Digital Marketing Courses
The average Twitter user follows 5 or more businesses, while over a third of users will buy from a brand they follow, according to a study by Search Engine People. Twitter is an effective platform to help keep your customers engaged with your brand’s content. It also makes the perfect vehicle for providing a powerful and speedy customer service channel. Discover my top tips for creating compelling tweets in 140 characters or less. You’ll also learn how to maximise your reach and engagement through organic tweets and paid Promoted Tweets.
1. How to Create Organic Posts That Matter:
Businesses can send organic tweets for free. These tweets will appear in your followers’ timelines…
How to Use The 80/20 Rule for Twitter:
Organic tweets provide a great opportunity for brands to connect with and provide value for their followers. It’s the perfect platform to share your blog posts, valuable content and new product/service information, for example. However…
How to Use Twitter as a Customer Service Channel:
Some brands also use Twitter as a customer service channel. The reason it’s so effective is because it allows businesses to give a quick and real-time response to any comments, questions or complaints about your brand. To monitor what’s being said about your brand and respond in a timely manner you can use a social media management platform like Hootsuite.
Tips for Creating Engagement on Twitter:
Add an image – Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets than those without according to a study conducted by Buffer.
Each tweet should contain one strong call to action..
2. How to Use Twitter’s Paid Promoted Tweets:
The benefit of Twitter’s Promoted Tweets is that they allow you to pay to place your tweets in front of a wider audience who are interested in your business’ products or services. Promoted Tweets appear on the top of relevant search results pages…
You Can Target Your Promoted Tweets by:
Followers of accounts that are similar to those of your company’s larger competitors.
Keywords you believe people interested in your offering will search for.
Users with interests similar to followers of specified user accounts.
Locations and languages.
Filtered interests, including Education, Business, Beauty, etc.
Twitter provides some very user friendly resources to learn more about how to get started with trialing Twitter Ads.
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