Facebook advertising education, Facebook marketing courses

IDM Australia, the Institute of Digital Marketing teaches Digital Marketing, Digital Advertising education, online digital short courses = Digital Marketing Training Company.

The Institute of Digital Marketing educates Australians, we offer courses, professional diplomas, Postgraduate Diplomas, we offer an online Masters and many short courses: SEO, SEM, Social, Search, Mobile to LinkedIn, Facebook, Twitter…

IDM Australia also offers Corporate Training: if you want to learn more about Digital, Digital Marketing, Digital Advertising = ask us.

We have experts in Sydney, Brisbane, Perth, Adelaide and Melbourne: digital marketing, digital advertising: digital wisdom, digital expertise is now an essential tool for any businessperson, for all businesses.

IDM Australia’s Professional Diploma in Digital Marketing is your starting point. We have Social, Mobile and Search courses / streams: all is also available online.

MORE = https://www.idmaustralia.com.au/online-learning/

IDM wants to inform and educate, digital changes 24/7/365, so we give you the following news / blog to keep you globally connected:

Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey]

Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest.

social-media-ecommerce-cart-ss-1920

Where do e-commerce marketers turn to get results on social media? Facebook, where else?

That’s the not-at-all-surprising finding of a new survey by e-commerce software provider ChannelAdvisor, which found that 64 percent of online retailers say Facebook is their leading source of social media sales conversions.

Possibly surprising: Pinterest, often considered a hotbed of commercial potential, ranked low on the survey of 200 e-commerce businesses, split equally between the US and UK. Only 5 percent surveyed listed Pinterest as their top source of sales conversions, trailing both Twitter (19 percent) and Instagram (9 percent).

channel-advisor-social-chart

ChannelAdvisor’s executive chairman, Scot Wingo, said Pinterest’s low ranking compared to Facebook can be explained by the social network’s large advantage in size of audience.

“We believe this is largely due to the scale that Facebook has achieved,” Wingo told Marketing Land in an email. “When we look at our traffic data, both Facebook and Pinterest traffic converts at about the same rate.”

Another likely explanation: Of the 200 online merchants surveyed, 89 percent are using Facebook channels, while only 41 percent are using Pinterest. Seventy percent use Twitter, and 45 percent Instagram.

Furthermore, since the question asked businesses to name the network that drives themost conversions, the ranking order could be misleading. Pinterest might be the second-best conversion driver for a good number of the companies. Or perhaps Twitter is, but the data doesn’t reveal that.

Some other survey results:

  • For a third of respondents, increasing brand awareness is the main business goal for social media use
  • 24% of respondents list connecting with a new generation of customers as a main business goal
  • Almost 20% of respondents primarily use social media to advertise deals and promotions

The survey also asked retailers about their top choices for e-commerce platforms. You can download the full report here. It’s free in exchange for your contact information.

MORE = http://marketingland.com/