Facebook courses, IDM Australia, online Facebook courses.

IDM Australia is the Institute of Digital Marketing and we offer Facebook courses, online Facebook courses, also:

The Institute of Digital Marketing works with the Digital Marketing Institute who works with google, Facebook, LinkedIn, Twitter, WPP, Aegis, Omnicom, IBM, others to develop the best global digital marketing courses.

IDM Australia’s digital marketing courses are then tailored via our approved industry experts.

So your Facebook short course, your LinkedIn Marketing course, your Facebook advertising course, your google analytics course, your Masters in Digital Marketing, or any course we offer is the best Australian digital marketing education.

Following is another post from one of our global digital marketing experts; this is from one of our Facebook Marketing Experts:


Facebook’s Brave New World of Audience Insight

Social network site Facebook have just launched audience insight.

Social network site Facebook have just launched audience insight.

Is your business targeting the right people on Facebook? It’s a question that has become more and more relevant in business and online today.

Over the past number of years social networking giant Facebook has made a tremendous stride in terms of targeting specific groups of users across the social media world.

Marketers from all industries have taken advantage of the offerings of audience insight so much so that other social media sites like Twitter, LinkedIn, Google+, and Pinterest now tout the depth of targeting available on their own platforms.

The ever expanding tool gives marketers a clear picture of who their audience is based on aggregate data about geography, demographics, purchase behavior and other factors.

Audience insights is similar to Page Insights, however it will provide information about anonymous users opposed to the Facebook Page itself.

To understand the value of Audience Insights, let’s take a look at the information that will be available:

Social Media Today have analysed the key components that you could be using to make your Facebook marketing campaigns even more targeted

Demographics — Age and gender, lifestyle, education, relationship status, job role and household size

Page likes — The top Pages people like in different categories

Location and language — Where people and what languages they speak

Facebook usage — How frequently are people in your target audience logging onto Facebook and what device they are using when they log on

Purchases activity — Past purchase behavior and purchase method

It targets three specific groups

People on Facebook – The general Facebook audience

People connected to your Page or event

People in already created Custom Audiences

For the first time, social networking site Facebook will open up information about the people who have liked a marketer’s Facebook page or about the people who have opted in to giving their email addresses. This information will include more than the basic information marketers have had access to.

The benefit of Audience Insight?

The information allows a marketer to take any number of actions, including content generation, co-branding campaigns and paid media campaigns.

For example, a small business owner might learn that a percentage of women who have liked his brand’s Facebook page have affinities toward fast fashion retail brands even though the Facebook page caters more toward luxury.

That page owner can now find more lookalike fans within the audiences of fast fashion Facebook pages.

Sean Dunne

About Sean Dunne

Sean is a Content Marketing Executive with a keen interest in all things digital. He previously worked as a journalist for North America’s largest Irish news site IrishCentral.