Mobile marketing course, online mobile marketing course with IDM Australia.

Institute of Digital Marketing mobile marketing course, also online: developed with DMI, the Digital Marketing Institute.

IDM Australia’s mobile marketing course is the best global digital marketing course. Developed with DMI, the Digital Marketing Institute we tailored all courses via our approved digital experts.

So your Mobile Marketing course is presented by Australia’s mobile experts.

Following is a post from one of our global Mobile Marketing experts:


Your Customers Are Mobile, Don’t Get Left Behind:

  Maureen O’Rourke, Head of Online Service at Eircom, shares her and tricks for making sure your website doesn’t let your brand down on mobile

‘Nomophobia’ – the fear of being without your phone.

We are simply in love with our Smartphones and spend a huge amount of time immersed in them.

So much so that 56% of us have walked into something while on the phone.

A result of this love affair, we have high expectations from our mobile and none higher than from the millennial generation for whom the mobile is absolutely the first screen.

They expect a mobile optimised experience and will be unforgiving if you are not available on mobile search, don’t have a responsive site or an App for them to engage with.

For brands, these days, mobile is no longer an option, it is absolutely a requirement. So what do you do?

Though you may want to build an App, you should start by focusing on your website and making sure your it’s optimised for mobile.

A simple way to see what your own site looks like on various sizes of mobile is to go to Firefox and select Control, Shift M.

You can then emulate the experience of navigating around your site. Is it good enough?

Do you know how many of your customers are coming to your site on mobile?

In Google Analytics go to Audience, Overview & then Mobile to see the volumes of customers using mobile & also what devices they are using.

Make sure you look at the patterns over the day too. In Meteor we find that at commuting times, our mobile traffic is up to 150% higher than other times of the day.

If you already have a mobile audience, which you are highly likely to have, you then need to consider your approach.

You can go with Responsive design (RWD), Adaptive design (AWD) or build a mobile specific site.

With responsive, your site will have a fluid design that will resize to fit the size of the screen.

It generally means that the content you display on your big screen site, will be the exact same as that shown on mobile.

So you need to make sure that your customers are carrying out the same functions on both mobile and big screen.

If you’re not sure, you should research your customers using a tool like Qualaroo. Ask 3 simple questions – are you using mobile or not?

What was your primary reason for your visit today? Are you satisfied with the experience you had? Use the results to decide your next step.

Lufthansa, for example, found that their customers were using big screen to search & book flights but used their mobile when they arrived at the airport for check in information.

So there were different use cases at play and, consequently they present very different sites if you visit them on big screen or mobile.

For the majority of companies, however, going responsive will be the most appropriate and efficient mobile way forward.

It will force you to really prioritise your content as you have a smaller real estate so you have to focus on what’s important.

This is a really good discipline that will have a positive impact on your big screen site as it will become cleaner and more focused on the journeys & information that really matter.

Ultimately if you can deliver a great experience for your customers on mobile, they will have a better impression of your brand and are more likely to interact & potentially buy from you.

If you haven’t started your mobile journey yet, now is the time to get busy!

Are you mobile ready?

1. Search for your company/product on mobile search – can you be found?

2. Once customers get to your site, is it easy to get to key journeys?

3. Is the experience better on your competitor’s sites?

4. Check your Google Analytics figures to see the size of mobile audience.

5. Use Qualaroo or another survey tool to ask customers how satisfied they are with their mobile experience?

Is mobile marketing becoming essential to your business? Master all the elements of effective mobile marketing with the new Professional Diploma in Mobile Marketing, including in-depth modules in mobile messaging, mobile commerce and mobile advertising.

Maureen O'Rourke

About Maureen O’Rourke

@maureenorourke Maureen O’Rourke is Head of Online service for eircom & Meteor, where she is responsible for the mobile strategy of the companies service related activity, including Apps, responsive sites & social. She is also a lecturer at the Digital Marketing Institute