IDM Australia, the Institute of Digital Marketing, offers DMI, the Digital Marketing courses: mobile marketing courses:
IDM Australia, the Institute of Digital Marketing also offers a full range of online short courses: mobile to social to search to ppc, adwords to LinkedIn to Facebook, Twitter; we offer an online Masters in Digital Marketing – and many courses in Melbourne, Sydney, Brisbane, Perth and Adelaide.
The digital marketing courses IDM offers are the best globally. DMI works with google, Facebook, Twitter to LinkedIn, IBM to WPP, Aegis and Omnicom to ensure it is globally the best, and the approved local experts we have tailor all materials to ensure you have the best.
Following is a blog post from one of our Mobile Media, Mobile Marketing global experts:
Mobile Ad Spending To Overtake Print And Radio
Mobile marketing will surpass newspapers, magazines and radio in 2014
This year will mark the first time that mobile advertising spending will pass newspaper, magazine and radio spending in the US. It’s no secret that the print media and radio are in decline but 2014 will mark the first time ever that mobile ad spending will surpass some of the more traditional mediums.
According to a new report by eMarketer, mobile advertising revenue will jump an amazing 83% to $17.7 billion. This accounts for 10% of all advertising spending in the States. The rise in mobile advertising has been a quick but steady one. This is the biggest jump in advertising expenditure in the US in a decade – and it’s all thanks to mobile. The increase in investment of 83% (or around $8 billion) this year will push mobile advertising to the third-largest individual advertising venue; merely falling behind television and desktop advertising. On a global scale, mobile advertising now accounts for about a quarter of the total digital marketing spend.
What makes mobile so important?
Mobile is certainly emerging as a serious contender for advertising supremacy, considering it’s growing much faster than desktop. The profit from mobile comes primarily through two main channels – Google and Facebook, the most used widely websites in the world. With Facebook alone, eMarketer predicts that, of the total US ad revenue, 68% will come from mobile. It’s hard to believe that just two years ago investors were reluctant to buy Facebook mobile advertising space, fearing there would be no profit to be made in it.
Advertising in general is still a very profitable industry. This year, it is expected to generate an investment in the region of $180 billion in the US alone – rising to a predicted $220 billion by 2018 – a rise of over 20% over the next four years.
So, as this shows, there has never been a better time to get into mobile marketing. Mobile advertising can be tailored to your individual location, making it direct and personal. This makes it ideal for businesses of all sizes and locations to invest in. Interested in learning more? We have a free introduction to mobile marketing available here.