Digital Marketing for Small Business

Start your small business on the front foot with our Digital Marketing for Small Business course.

 

Learn all about Digital Marketing for Small Business

The purpose of this course is to empower small business owners and marketers with the skills and knowledge to successfully integrate digital marketing principals into their daily business activity.

This 4-week course is an opportunity for small business owners and marketers to gain the confidence and skill to understand the key components of a successful digital marketing strategy. Participants will gain expert guidance, best practice insights and recent case study examples to inspire a new digital marketing pathway equipped with hands-on skills, and ready to action knowledge.

Key Objectives:

  • Establish your digital readiness and capability
  • Develop a successful digital strategy with proven frameworks
  • Competitor bench-marking and analysis
  • Discover why your website exists and the importance of building the right site
  • Learn the latest social and content marketing techniques and tools

Course Topics

The Digital Marketing for Small Business course will guide you through 12 hours of in-depth learning in the following disciplines:

 

WEEK ONE:  Decoding Digital Marketing (3 HOURS Theory)

1. Getting digital in your business

2. Taking Stock of Digital

3. Creating a digital action plan

 

WEEK TWO: Digital Marketing Fundamentals (3 HOURS Theory)

1. Why Your Website Exists

2. Website Content Creation

3. Powerful Ways to Structure Your Sales Copy

 

WEEK THREE: Email Marketing, Search Engine Optimisation and Social Media Marketing (3 HOURS Theory)

1: Email Marketing Fundamentals

2: Search Engine Optimisation

3: Social Media

 

WEEK 4: Practical – Digital Marketing Plan, Implementation and Campaign Creation as Set Up

In the final week of Digital Marketing for Small Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course. You will have the opportunity to finalise digital content and set up an effective 90 day digital marketing strategy for your business.

$990 GST Inc

Next courses commencing:
18 April // 03 May // 27 June

Chadstone Campus
Wednesdays, 6:30PM – 9:30PM
Duration: 4 Weeks (12 Hrs)

Quick Info

  • 12 hours (3 hours per week x 4 weeks)
  • All materials supplied
  • 3 hour Practical in Computer Lab

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Why should you do our Digital Marketing for Small Business course?

Enrol in our short course at Holmesglen Institute, Melbourne.

With the rise of mobile device usage and consumers becoming more and more accustomed to instant response and fast transaction process every business in any industry cannot afford to ignore the importance of having an online presence. If you want to be inspired to think and act differently, and to take your business to the next level, this course is for you.