• April 20, 2021

Facebook for Business

Supercharge your business with the power of social media with our Facebook for Business course.

Learn all about Facebook for Business

Empower and equip students with skills and knowledge to successfully use Facebook for business. The course is structured to help you navigate around the word’s largest social network with confidence and clarity to implement effective marketing and advertising campaigns using tried and trusted Facebook for business marketing principals.

This course will introduce you to the benefits, platform features and user metrics of Facebook and why it is more important than ever for business to integrate an effective Facebook strategy into their marketing campaigns.

You will explore best practices on how to set up and optimise your Facebook pages empowering you with strategies to build brand community, loyalty and engagement though effective content marketing and Facebook advertising campaigns.

Key Objectives:

  • Clear understanding of how Facebook works
  • How to set up, optimise and plan for an effective Facebook advertising campaign
  • Gain confidence in creating high converting Facebook ads to the right audience for your business

Course Topics

The Facebook for Business course will guide you through 12 hours of in-depth learning in the following disciplines:

Week 1: Facebook Foundations

1. Introduction to Facebook

2. Facebook Publisher

3. Facebook Messenger

Week 2: Delivering Facebook Winning Content

1. Content Marketing Rules

2. DIY Video Marketing

3. Facebook Live 101

Week 3: Facebook Advertising

1. Introduction to Facebook Advertising

2. Facebook Ads Navigation

3. Setting Up Effective Advertising Campaigns

Week 4: Practical – Content Creation and Facebook Ad Set Up

In the final week of Facebook for Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course.

You will have the opportunity to finalise Facebook creative content and experiment with

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Digital Marketing for Small Business

Start your small business on the front foot with our Digital Marketing for Small Business course.

Learn all about Digital Marketing for Small Business

The purpose of this course is to empower small business owners and marketers with the skills and knowledge to successfully integrate digital marketing principals into their daily business activity.

This 4-week course is an opportunity for small business owners and marketers to gain the confidence and skill to understand the key components of a successful digital marketing strategy. Participants will gain expert guidance, best practice insights and recent case study examples to inspire a new digital marketing pathway equipped with hands-on skills, and ready to action knowledge.

Key Objectives:

  • Establish your digital readiness and capability
  • Develop a successful digital strategy with proven frameworks
  • Competitor bench-marking and analysis
  • Discover why your website exists and the importance of building the right site
  • Learn the latest social and content marketing techniques and tools

Course Topics

The Digital Marketing for Small Business course will guide you through 12 hours of in-depth learning in the following disciplines:

WEEK ONE:  Decoding Digital Marketing (3 HOURS Theory)

1. Getting digital in your business

2. Taking Stock of Digital

3. Creating a digital action plan

WEEK TWO: Digital Marketing Fundamentals (3 HOURS Theory)

1. Why Your Website Exists

2. Website Content Creation

3. Powerful Ways to Structure Your Sales Copy

WEEK THREE: Email Marketing, Search Engine Optimisation and Social Media Marketing (3 HOURS Theory)

1: Email Marketing Fundamentals

2: Search Engine Optimisation

3: Social Media

WEEK 4: Practical – Digital Marketing Plan, Implementation and Campaign Creation as Set Up

In the final week of Digital Marketing for Small Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course. You will

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Certified Digital Marketing Professional

Kickstart an exciting, dynamic career in Digital Marketing.

Become a Certified Digital Marketing Professional

Whether you are a business owner who wants to improve your online engagement or a complete beginner, this certification is perfect for you.

If you want to strengthen your skillset and progress along a digital marketing career path, the Certified Digital Marketing Professional is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. Our certification is a global-standard certification that you can take with you no matter where your exciting career takes you.

The course is exclusively designed by digital marketing professionals and validated by the Digital Marketing Institute’s Syllabus Advisory Council.

All New 2019 v8 Syllabus:

  • 4 new and revised bite-sized modules (Intro, Social media, Analytics and Strategy)
  • 130+ topics with new learning interactions
  • New practice exam, online quizzes, and tests
  • Online Student Portal, whether you are studying Online or in the Classroom
  • 12 Months FREE access to the global DMI Membership Platform

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career.

Course Topics

All New 2019 v8 Syllabus has now launched and it’s awesome!

The Certified Digital Marketing Professional course will guide you through over 30 hours of in-depth learning in the following disciplines:

  • Module 01 – Introduction to Digital Marketing
  • Module 02 – Content Marketing
  • Module 03 – Social Media Marketing
  • Module 04 – Search Engine Optimisation (SEO)
  • Module 05 – Paid Search (PPC) using Google Ads
  • Module 06 – Display & Video Advertising
  • Module 07 – Email Marketing
  • Module 08 – Website Optimisation
  • Module 09 – Analytics with Google Analytics
  • Module 10 – Digital Marketing Strategy

Plus our Classroom students receive an additional 6 hours hands-on

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Digital Marketing

What it is and why it matters

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Video: What is Digital Marketing?

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how

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Institute of Digital Marketing courses

What differentiates a DMI diploma from other digital marketing courses

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.

There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show.

Gain a qualification

If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area.

By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context – but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage.

Industry validated syllabus

The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the DMI Diploma. The council’s aim is to develop and maintain internationally …

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Careers in Digital Marketing: Six essential skills that every digital marketer should have.

There’s no doubt that training or re-training to become a digital marketer is an attractive proposition for your future.

The profession is exciting, it’s constantly evolving, PLUS it’s diverse enough that you can pick and choose the areas you want to get involved with depending on where your interest lies. Right?

Well, sort of.

Yes, digital marketing is an exciting career choice. Yes, it’s an area that’s always evolving in line with current technological advancements, and while you can certainly choose to specialise in a field that interests you the most, there are some key areas that you MUST be ‘highly-proficient’ in if you want to achieve success as a digital marketer.

Whether you’re looking to re-train as a digital marketer, or whether this is your first career choice; here are the six key areas you must be skilled in before your digital marketing career can really take off!

  • Social media marketing

Social media marketing is one of the most popular services requested from any digital strategy agency these days.

While you might know your way around your personal Facebook and Instagram accounts, and you might even know your tweets from your twerks; being active in a private social media setting is entirely different to meeting the demanding social media needs of a business.

According to Social Media News, in 2016 there were at least 23 social media platforms actively visited by Australians every day.

And each one of your clients, if you’re to become a successful digital marketer, will expect you to understand each of them to provide professional advice, recommendations, and have the ability to execute a successful social media strategy.

At a minimum, a thorough understanding of all social media platforms including how to effectively engage across each platform and how to measure the success of your …

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4 Reasons Why All Business Graduates Must Study Digital Marketing

4 Reasons Why All Business Graduates Must Study Digital Marketing

When newly minted business graduates enter the workplace today – they enter a brand-new world of information. Gone are the days of paper-based communication like books and newsprint; even television and radio broadcasts are fast becoming outdated.

Younger generations are now consuming digital content on a daily basis – via mobile phones and social media. The number of Facebook users hitting the 2 billion mark is a wake up call to small and large businesses worldwide. With five new profiles being created on Facebook every second, it makes sense for businesses to be where their customers are – in the digital world.

New business graduates have an opportunity to lead their companies into the digital age. In fact, their new skills can prove invaluable in a scenario where most senior staff do not have the expertise or knowledge to target the digital market.

So what makes digital marketing so different from traditional marketing? Why do business graduates need to learn digital marketing as a separate, special and integral component of their curriculum?

The Digital market operates differently from the traditional market

In traditional marketing scenarios, an advertisement in news, television or print media would reach everyone who consumed that media. The cost of the marketing was decided based on the maximum reach that the particular media channel could provide.

Digital marketing is completely different. In digital marketing you can tailor your campaign to reach a specific audience. The cost of your marketing is based on the interaction your audience has with the advert. Complex technology is used to create, manage and measure digital marketing. All these factors make digital marketing strategies and methods very different from traditional strategies.

Knowledge and understanding of digital marketing concepts like Pay Per Click, Facebook …

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SEO, PPC or Social Media – What Should I Specialise in as a Digital Marketer?

SEO, PPC or Social Media – What Should I Specialise in as a Digital Marketer?

The digital marketing industry is experiencing tremendous growth and with this growth comes a vast demand and opportunity for individuals with the right skills. There are many areas to choose from in the digital marketing space with the biggest and most in demand skills being SEO, PPC and social media marketing.

So the big question is whether it’s most advantageous to be a specialist in one of the areas in question or to take a more general approach and upskill in all three.

Many individuals call themselves PPC, SEO or social media marketing specialists but with companies increasingly looking for individuals with a varied skillset, what is the wise thing to do? Let’s have a closer look at each digital marketing area in order to make an informed decision starting with SEO:

Search Engine Optimisation (SEO)

SEO is the process whereby a company optimises different elements of their website (e.g. content) in order to achieve higher rankings in the Google search results and get free (or very cheap) traffic. While the benefits of SEO are vast, the biggest potential lies in reaching a large amount of traffic at a relatively low cost. The only cost here being the investment in talent to do the work, with no need to pay per click.

As more and more companies have realised the potential of SEO, the industry and demand for skilled talent has skyrocketed. A staggering 61% of marketers say improving SEO is their top inbound marketing priority (Hubspot) which means that hiring the right people with the right skills is vital.

SEO is perhaps the most technical out of the three areas with Google making regular changes to the algorithm and in doing so keeping digital …

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How to pick the best payroll service providers- important tips

As a business owner, you will need to make use of some kind of payroll process for paying your staff but there are many different services providers who are offering different kind of payroll methods and software. Hence, you will need to know how to pick the best payroll service providers so that the entire process of paying your employees will become more simple and convenient. You need to look for an efficient and cost effective payroll service option from among a large number of options so that you will get the desired results. Additionally, you need to look for a service that has been tailored to suit your business needs and requirements in the best possible manner with the least cost.

When picking the best payroll service providers, you will need to select a provider so that the burden from your shoulders will be taken off by the company. It will also help your employees to get their paychecks at the right time without any kind of delay so that you will not have to bother about the entire process. The most important thing that you will need to look for is to select a company that will include payroll taxes in their services so that you will not have to worry about filing of the taxes separately. Additionally, you will need to look at the customer support offered by the service provider before selecting someone for your company’s needs. This is especially important so that you will get all kind of assistance from the support staff at the time of creating payroll for the employees. You should pay attention to the prices and hidden fees of the service provider so that you will get to know how much money you will have to spend on the entire process. …

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