This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI. Upon completion of this module you, will be able to:

1. Understand the fundamentals of SEO and how it differs from paid search by:

  • Defining SEO
  • Distinguishing between paid and organic search
  • Differentiating between the key components of SEO
  • Recognizing how search engines work
  • Distinguishing between common types of search queries
  • Identifying the components of a SERP

2. Set business, SEO and website objectives to drive website traffic, build product awareness and generate leads by:

  • Recognizing the importance of setting SEO objectives
  • Distinguishing between various types of objectives for SEO
  • Creating SEO objectives for your website and business

3. Build an SEO content plan based on strategic keyword and competitive research by:

  • Defining what a keyword is and understand the concept of keyword research
  • Listing the benefits of keyword research
  • Distinguishing between short tail and long tail keywords
  • Conducting keyword research
  • Turning your list of keywords into SEO content for your site

4. Boost your website’s organic search ranking using on-page, off-page and technical elements by:

  • Configuring technical components of your website for best visibility in search engines
  • Optimizing on-page elements to boost rankings
  • Optimizing off-page elements to boost rankings
  • Conducting an SEO audit optimizing technical, on-page and off-page components

5. Measure the success of overall SEO efforts by:

  • Monitoring the sources of traffic to your website
  • Differentiating between various types of SEO metrics Using key SEO metrics to measure the success of SEO activities