Digital Brand Specialist | Marketing
Santiago is a Digital Marketing expert with a strong background in Marketing Strategy & Consultancy. A professional with extensive experience in managing digital projects covering marketing, sales, service, and web applications. Also, a creative with sharp experience in UX design and Digital production. Before joining the multinational PACCAR Inc. as its Digital Marketing Head, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and Marketing Management lecturer at KBS in Melbourne. As an entrepreneur and business consultant, Vela was the co-founder of Beautiful Marketing Australia, one of the first Inbound Marketing agencies in the country. Santiago also has experience in other industries/sectors including Financial Services, Manufacturing and Government and in a wide range of areas including Change Management and Design Thinking. Santiago’s mentors are influential leaders including Sir. Richard Branson, Tom Peters, Ken Robinson, Simon Sinek, Seth Godin and Gary Vaynerchuk and his current research include Native Advertising, CRM Integrations in the Cloud, Human Centred Design and Virtual & Augmented Reality.