Website Optimization

This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals. Upon completion of this module, you will be able to:

1. Understand the key components of effective web design and the importance of website optimization to your overall digital marketing strategy by:

  • Differentiating between website optimization and SEO
  • Recognizing the purpose of website optimization within an overarching digital marketing strategy
  • Identifying the role of a marketer in the design, construction, maintenance and optimization of a website
  • Identifying the key components of effective web design and their associated tasks and activities

2. Choose a website hosting option and design, build, and publish a basic website using WordPress by:

  • Differentiating between the common website hosting options available to an online business
  • Setting up a basic website using WordPress.org
  • Choosing an appropriate WordPress theme for your site

3. Identify the principles of good web design and how to attract potential customers using effective content and copy by:

  • Determining which principles for effective web design to use in a given scenario
  • Recognizing the importance of a mobile-first approach to design and how this relates to SEO
  • Using best practice to create effective copy for your website
  • Conducting A/B testing using best practice

4. Optimize website performance and usability using user-centered design principles and processes by:

  • Distinguishing between the primary focus and concerns of UX design and UI design
  • Recognizing the benefits and principles of good UX and UI
  • Recognizing how to assess the effectiveness of a website’s user experience
  • Improving user experience by applying user-centered design methods
  • Improving page speed by analyzing hosting providers and fixing issues with website design

5. Use your website for insight, tracking, measurement and data capture by:

  • Identifying the most useful metrics to understand and monitor for a website
  • Choosing the most appropriate tool to evaluate the effectiveness of a website
  • Implementing best practice to monitor and optimize the effectiveness of a website

Course Enrolments

All our courses are available to be completed online, or in a 10 week classroom format, via our partner Holmesglen Institute.