Industry Advisory Council
The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.
Meeting on a bi-yearly basis, Council members work with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. Through review and discussion of syllabi, the Council ensures that Digital Marketing Institute certifications are aligned with the digital economy’s most in-demand digital needs and skillsets.
The IAC has an independent chair and members from the digital industry, educators, employers, recruitment specialists and policy makers.
How the Council Works
The IAC is the industry based working group that defines and validates the Digital Marketing Institute certification syllabus content. By providing expert reviews and recommendations on a regular basis, Council members validate learning content to ensure graduates and certified professionals have learned the most up-to-date digital skills, core competencies and knowledge needed to thrive in their digital careers.
Setting Skill Agendas
The IAC works with the Digital Marketing Institute to set the skills agenda and address the global digital skills shortage. The council provides insight and input into digital job role requirements by helping to define the up-to-date knowledge, skills and competencies required to build the global digital economy. Once the skills are defined, the Council ensures that syllabus content is refined to meet the digital economy’s most in-demand digital needs and skillsets.
Once defined, the Council ensures that the Digital Marketing Institute syllabus content is refined to meet the digital economy’s most in-demand digital needs and skillsets.
The Industry Advisory Council provides input into digital marketing job role requirements by helping to scope the knowledge, skill and competencies required to build the global digital economy.
In 2013, the Industry Advisory Council successfully validated content for Syllabus V.4.0 of the Professional Diploma in Digital Marketing. The Council also collaborated with the European Committee for Standardization (CEN) on the third version of their European e-Competence Framework (e-CF). The e-CF provides a common language to describe the skills and knowledge requirements of ICT professionals, professions and organisations. The third version of the e-CF was the first to include digital marketing within the framework, which supports key policy objectives of the Grand Coalition for Digital Jobs.
With the help of the Industry Advisory Council, we had taught the latest iterations of the industry’s leading digital products and trends to over 8,000 professionals by the end of 2014. By December 2016, graduate numbers will increase to over 20,000 marketers. We now have education partners in over 60 countries across the globe delivering our Industry Advisory Council validated courses. The Council’s involvement will ensure the latest global digital updates and advancements always remain part of our syllabus.