Industry Advisory Council

Industry Advisory Council

The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institue course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Institute of Digital Marketing Australia have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.


Council Members


How the Council Works

Syllabus Validation
The Industry Advisory Council validates the syllabus which ensures graduates of the Digital Marketing Institute have learned the latest tools and techniques from the world’s largest and most influential digital brands. The Council supports syllabus content by preserving its technical accuracy, clarity and continued relevance.

The purpose of the Industry Advisory Council is to validate the syllabus content for Digital Marketing Institute programmes and provide expert recommendations.

Setting Skill Agendas
The Industry Advisory Council works with the Digital Marketing Institute to set the skills agenda and address the global digital skills shortage. The Council also provides input into digital marketing job role requirements by helping to define the up-to-date knowledge, skills and competencies required to build the global digital economy.

Once defined, the Council ensures that the Digital Marketing Institute syllabus content is refined to meet the digital economy’s most in-demand digital needs and skillsets.

Job Profiles
The Industry Advisory Council provides input into digital marketing job role requirements by helping to scope the knowledge, skill and competencies required to build the global digital economy.

Council Achievements
In 2013, the Industry Advisory Council successfully validated content for Syllabus V.4.0 of the Professional Diploma in Digital Marketing. The Council also collaborated with the European Committee for Standardization (CEN) on the third version of their European e-Competence Framework (e-CF). The e-CF provides a common language to describe the skills and knowledge requirements of ICT professionals, professions and organisations. The third version of the e-CF was the first to include digital marketing within the framework, which supports key policy objectives of the Grand Coalition for Digital Jobs.

With the help of the Industry Advisory Council, we had taught the latest iterations of the industry’s leading digital products and trends to over 8,000 professionals by the end of 2014. By December 2016, graduate numbers will increase to over 20,000 marketers. We now have education partners in over 60 countries across the globe delivering our Industry Advisory Council validated courses. The Council’s involvement will ensure the latest global digital updates and advancements always remain part of our syllabus.

Chairman Prof. Dudley Dolan
SAC_3Dudley Dolan has a distinguished career and envied reputation for his roles in developing internationally standardised competency frameworks.

A Chartered Engineer, Dudley Dolan has worked in the Computer Industry since he graduated. He was Associate Professor at Trinity College Dublin and course director for the B.Sc. Computer Science course for evening students from 1983 until retirement.

Dudley Dolan has been a Vice-President and Honorary Secretary of CEPIS (Council of European Professional Informatics Societies) as well as Trustee of IFIP (International Federation for Information Processing), Organising Committee Chair for IFIP Congress ’86, the 10th World Computer Congress, and holder of the Silver Core award from IFIP.


Digital Marketing Institute comments:

The Digital Marketing Institute is the world’s leader in the field of digital marketing and operates the world’s most recognised and trusted training and certification programmes in digital.  All programmes are mapped to the European Qualifications Framework.

The Digital Marketing Institute is bridging the divide between traditional academia and industry demands by setting the standard in digital education to provide alumni with demonstrable competencies which are highly relevant and sought after in the workforce today.

Through our industry based Industry Advisory Council and Subject Matter Experts, who are all practitioners in the field, our programmes are collaboratively designed and directly aligned with industry needs.  This year, for the first time, digital competencies will be included on the European Competency Framework. Under the chairmanship of Dudley Dolan, who is also the current CEN (Comité Européen de Normalisation) Workshop chair, the Industry Advisory Council members provide input into role definitions for the emergent digital economy, and also promote the digital agenda for skills development to stimulate job growth.

Certification confirms competency – this is of paramount importance for individuals and employers who are the ultimate arbiter of skills.  Competency enables performance and enhances opportunities.  Achieving certification demonstrates professional development, commitment and motivation all of which are essential and desirable traits and are the differentiators in hiring choices.

Brought to life by our dynamic partners and their lecturers, the Professional Diploma in Digital Marketing continues to help individuals, companies and academic institutions to develop talented, knowledgeable and valuable workforces serving digital needs across a diverse array of local and international organisations and companies.