IDM Australia

Learn all about Facebook for Business

Empower and equip students with skills and knowledge to successfully use Facebook for business. The course is structured to help you navigate around the word’s largest social network with confidence and clarity to implement effective marketing and advertising campaigns using tried and trusted Facebook for business marketing principals.

This course will introduce you to the benefits, platform features and user metrics of Facebook and why it is more important than ever for business to integrate an effective Facebook strategy into their marketing campaigns.

You will explore best practices on how to set up and optimise your Facebook pages empowering you with strategies to build brand community, loyalty and engagement though effective content marketing and Facebook advertising campaigns.

Key Objectives:

• Clear understanding of how Facebook works
• How to set up, optimise and plan for an effective Facebook advertising campaign
• Gain confidence in creating high converting Facebook ads to the right audience for your business

Course Topics

The Facebook for Business course will guide you through 12 hours of in-depth learning in the following disciplines:

Week 1: Facebook Foundations

1. Introduction to Facebook

2. Facebook Publisher

3. Facebook Messenger

Week 2: Delivering Facebook Winning Content

1. Content Marketing Rules

2. DIY Video Marketing

3. Facebook Live 101

Week 3: Facebook Advertising

1. Introduction to Facebook Advertising

2. Facebook Ads Navigation

3. Setting Up Effective Advertising Campaigns

Week 4: Practical – Content Creation and Facebook Ad Set Up

In the final week of Facebook for Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course.

You will have the opportunity to finalise Facebook creative content and experiment with setting up your own custom audience and Facebook advertising campaign.