SEO, PPC or Social Media – What Should I Specialise in as a Digital Marketer?
The digital marketing industry is experiencing tremendous growth and with this growth comes a vast demand and opportunity for individuals with the right skills. There are many areas to choose from in the digital marketing space with the biggest and most in demand skills being SEO, PPC and social media marketing.
So the big question is whether it’s most advantageous to be a specialist in one of the areas in question or to take a more general approach and upskill in all three.
Many individuals call themselves PPC, SEO or social media marketing specialists but with companies increasingly looking for individuals with a varied skillset, what is the wise thing to do? Let’s have a closer look at each digital marketing area in order to make an informed decision starting with SEO:
Search Engine Optimisation (SEO)
SEO is the process whereby a company optimises different elements of their website (e.g. content) in order to achieve higher rankings in the Google search results and get free (or very cheap) traffic. While the benefits of SEO are vast, the biggest potential lies in reaching a large amount of traffic at a relatively low cost. The only cost here being the investment in talent to do the work, with no need to pay per click.
As more and more companies have realised the potential of SEO, the industry and demand for skilled talent has skyrocketed. A staggering 61% of marketers say improving SEO is their top inbound marketing priority (Hubspot) which means that hiring the right people with the right skills is vital.
SEO is perhaps the most technical out of the three areas with Google making regular changes to the algorithm and in doing so keeping digital …Read More
As a business owner, you will need to make use of some kind of payroll process for paying your staff but there are many different services providers who are offering different kind of payroll methods and software. Hence, you will need to know how to pick the best payroll service providers so that the entire process of paying your employees will become more simple and convenient. You need to look for an efficient and cost effective payroll service option from among a large number of options so that you will get the desired results. Additionally, you need to look for a service that has been tailored to suit your business needs and requirements in the best possible manner with the least cost.
When picking the best payroll service providers, you will need to select a provider so that the burden from your shoulders will be taken off by the company. It will also help your employees to get their paychecks at the right time without any kind of delay so that you will not have to bother about the entire process. The most important thing that you will need to look for is to select a company that will include payroll taxes in their services so that you will not have to worry about filing of the taxes separately. Additionally, you will need to look at the customer support offered by the service provider before selecting someone for your company’s needs. This is especially important so that you will get all kind of assistance from the support staff at the time of creating payroll for the employees. You should pay attention to the prices and hidden fees of the service provider so that you will get to know how much money you will have to spend on the entire process. …Read More