• April 21, 2021

Digital Marketing Strategy and Planning = digital marketing education

ONLINE MARKETING EXPERTS YOU SHOULD FOLLOW:
Online Marketing Expert
If you’re new to the world of online marketing, you may feel a little overwhelmed by all of the information out there. With writers focusing on everything from content marketing to social media to search engine optimization, knowing who’s worth listening to can be confusing, especially when many writers are self-proclaimed experts.

Carefully sifting through those who are self-proclaimed and those who are actual leaders in the field can prove to be incredibly difficult for those who are new to online marketing. If you want to improve your online marketing skills or you’re just getting in the game, learning from the true professionals is critical. To help you filter through all the noise, here’s a list of some online marketing experts that I personally respect and learn from all the time.

CONTENT MARKETING EXPERTS
Content marketing is the process of creating valuable content in the form of text (copy), images, videos, and more in order to attract an audience and increase the number of leads and conversions. In 2014, content marketing has become one of the most important types of online marketing, and is continuing to grow in 2015. Two of the best content marketing experts to follow are:

1) Brian Clark: Brian Clark is the founder and CEO of Copyblogger, which is one of the most influential blogs out there. Copyblogger is known for the tips, tools, and resources regarding content marketing that it provides to everyone from online marketers to individual bloggers. Clark has been named by Forbes as a Top 10 Online Marketing Expert, and named by BusinessWeek as a person that more entrepreneurs should follow.

2) Heidi Cohen: Heidi Cohen is an online marketing expert who specializes in content marketing and social media. Creator of the Actionable …

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Google Analytics update

IDM Australia: digital marketing analytics course; Institute of Digital Marketing google analytics courses: online digital marketing analytics courses:

IDM Australia gives you the following digital marketing news, digital marketing education to help you remain a global digital marketing expert:

3 Super Speedy Google Analytics Shortcuts to Master

There isn’t a digital marketer amongst us who can’t benefit from some level of Google Analytics knowledge. We need it to track the impact of our SEO, content marketing, PPC and social media efforts. It’s vital to showcase our success to our doubting CEO and top level executives. What’s more, it’s all-round-essential to our strategy – informing everything from what’s thriving to what’s simply not surviving.

But do you know what’s even better than owning the figures that scream, ‘look at what my strategy achieved!’? It’s finding a quicker and easier way to get there.

Learn how to master these top 3 Google Analytics shortcuts and reach ‘I told you so’ a whole lot faster…

1. Set Up Your Goals Already

In the murky world of Google Analytics where there are hundreds of reports and numerous paths to take, some digital marketers view setting up their goals as an optional extra. Big mistake! Creating carefully-constructed goals takes a mere minute and can save you heaps of time. And, of course, it’s the only way to set up and access data in your Conversion Reports.

Now stop wasting time. Let’s set up those goals.

Quick Guide to Setting Up Your Goals:

  1. In the header, click Admin.

  2. Click Goals, located under View.

  3. Give your Goal a name – e.g. Newsletter Subscriber.

  4. Click the Destination button and select Next Step.

  5. Under Goal details, set the Destination equal to your thank you URL – e.g. /thank-you.

  6. Click Value > On and give your goal a monetary value

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Top 15 Social Networking Sites

1.  Facebook

Most of us already know that Facebook is the top social network on the web. It’s a thriving beast of a social networking site on the web over a billions users. Despite holding the spot on the entire Internet for years now, it has to lead you to wonder just how long and what it might take for Facebook to eventually be brought down to a lower spot on the popular social site list. Time will only tell. More »

2.  Twitter

Like Facebook, Twitter has also changed dramatically over the years, becoming a top source for real-time news sharing. For a microblogging site with a 140-character text limit,Twitter sure has made its mark online. Its an ideal platform for mobile users, and Twitter Card integration make it easy to share all sorts of multimedia content in tweets. More »

3.  Google+

Making its debut in the early summer of 2011, Google+ became the fastest growing social network the web has ever seen. After failing a couple times already with Google Buzz and Google Wave, the search giant finally succeeded at creating something that people are actually excited about using — especially alongside all the other popular Google apps and services. More »

4.  YouTube

Where does everyone go to watch or share video content online? It’s obviously YouTube. After Google, YouTube is the second largest search engine. Although owned by Google and now tied right into our Google+ accounts, YouTube can still be recognized as a separate social network all on its own as one that revolves entirely around content like video production, vlogging, movie-making and music sharing. More »

5.  LinkedIn

Anyone who needs to make professional connections should be on LinkedIn. Known as the social network for your career, LinkedIn is right up there with 

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Top 15 Most Popular SEO Websites

Top 15 Most Popular SEO Websites

Here are the top 15 Most Popular SEO Sites as derived from our eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.“*#*” Denotes an estimate for sites with limited data.

1 Moz

2,255 – eBizMBA Rank | 4,000,000 – Estimated Unique Monthly Visitors | *3,000* – Compete Rank |*3,500* – Quantcast Rank | 266 – Alexa Rank

2 | SearchEngineLand

3,448 – eBizMBA Rank | 3,000,000 – Estimated Unique Monthly Visitors | *4,500* – Compete Rank |5,084 – Quantcast Rank | 761 – Alexa Rank

3 | SEOBook

5,197 – eBizMBA Rank | 1,250,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |*6,500* – Quantcast Rank | 2,092 – Alexa Rank

4 | SearchEngineWatch

4,799 – eBizMBA Rank | 1,500,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |6,445 – Quantcast Rank | 953 – Alexa Rank

5 | SERoundTable

5,197 – eBizMBA Rank | 1,250,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |*6,500* – Quantcast Rank | 2,092 – Alexa Rank

6 | SearchEngineJournal

8,404 – eBizMBA Rank | 900,000 – Estimated Unique Monthly Visitors | *12,000* – Compete Rank |11,620 – Quantcast Rank | 1,593 – Alexa Rank

7 | BlackHatWorld

10,954 – eBizMBA Rank | 850,000 – Estimated Unique Monthly Visitors | 17,416 – Compete Rank |*15,000* – Quantcast Rank | 447 – Alexa Rank

8 | MattCutts

11,164 – eBizMBA Rank | 800,000 – Estimated Unique Monthly Visitors | *15,500* – Compete Rank |*14,000* – Quantcast Rank | 3,993 – Alexa Rank

9 | SEOChat

11,209 – eBizMBA Rank | 750,000 – Estimated Unique Monthly Visitors | *13,000* – Compete Rank |*15,000* – Quantcast Rank | …

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What makes a good cushion for your house- important qualities.

Your living room is an important area of your home because it is a place where you can relax and enjoy with your guests. Hence, this room needs to be decorated perfectly so that it will attract the attention of your guests. There are many things that are present in the living room but sofa is the focal point and it should be decorated properly for ensuring that it will look attractive and beautiful. But along with the sofa selection, you need to pay attention to the cushion as it should be eye catching and attractive. Thus, you will need to know what makes a good cushion for your house so that you can make the right selection of cushion for accentuating the look of your living space. The cushion should complement the look of the sofa and it should be according to the textures, patterns and colors that will enhance the look of the living space. Using cushion can help in adding depth and beauty to your living space so that you will get an amazing look in this space.

 

There are many qualities that you will need to look for when selecting a cushion for your house and the most important quality is to look for colors that will complement the existing interior décor of your home. You should choose aesthetically pleasing option so that you will get an amazing look in your living space and it will also complement the interior of your home. The cushion should be durable so that it does not lose its firmness and shape and you will enjoy its use for an extended period of time. Additionally, you should also look for hygienic cushions australia that help in resisting moisture retention and proper ventilation so that you will be protected from …

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Facebook for Business

Supercharge your business with the power of social media with our Facebook for Business course.

Learn all about Facebook for Business

Empower and equip students with skills and knowledge to successfully use Facebook for business. The course is structured to help you navigate around the word’s largest social network with confidence and clarity to implement effective marketing and advertising campaigns using tried and trusted Facebook for business marketing principals.

This course will introduce you to the benefits, platform features and user metrics of Facebook and why it is more important than ever for business to integrate an effective Facebook strategy into their marketing campaigns.

You will explore best practices on how to set up and optimise your Facebook pages empowering you with strategies to build brand community, loyalty and engagement though effective content marketing and Facebook advertising campaigns.

Key Objectives:

  • Clear understanding of how Facebook works
  • How to set up, optimise and plan for an effective Facebook advertising campaign
  • Gain confidence in creating high converting Facebook ads to the right audience for your business

Course Topics

The Facebook for Business course will guide you through 12 hours of in-depth learning in the following disciplines:

Week 1: Facebook Foundations

1. Introduction to Facebook

2. Facebook Publisher

3. Facebook Messenger

Week 2: Delivering Facebook Winning Content

1. Content Marketing Rules

2. DIY Video Marketing

3. Facebook Live 101

Week 3: Facebook Advertising

1. Introduction to Facebook Advertising

2. Facebook Ads Navigation

3. Setting Up Effective Advertising Campaigns

Week 4: Practical – Content Creation and Facebook Ad Set Up

In the final week of Facebook for Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course.

You will have the opportunity to finalise Facebook creative content and experiment with

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Digital Marketing for Small Business

Start your small business on the front foot with our Digital Marketing for Small Business course.

Learn all about Digital Marketing for Small Business

The purpose of this course is to empower small business owners and marketers with the skills and knowledge to successfully integrate digital marketing principals into their daily business activity.

This 4-week course is an opportunity for small business owners and marketers to gain the confidence and skill to understand the key components of a successful digital marketing strategy. Participants will gain expert guidance, best practice insights and recent case study examples to inspire a new digital marketing pathway equipped with hands-on skills, and ready to action knowledge.

Key Objectives:

  • Establish your digital readiness and capability
  • Develop a successful digital strategy with proven frameworks
  • Competitor bench-marking and analysis
  • Discover why your website exists and the importance of building the right site
  • Learn the latest social and content marketing techniques and tools

Course Topics

The Digital Marketing for Small Business course will guide you through 12 hours of in-depth learning in the following disciplines:

WEEK ONE:  Decoding Digital Marketing (3 HOURS Theory)

1. Getting digital in your business

2. Taking Stock of Digital

3. Creating a digital action plan

WEEK TWO: Digital Marketing Fundamentals (3 HOURS Theory)

1. Why Your Website Exists

2. Website Content Creation

3. Powerful Ways to Structure Your Sales Copy

WEEK THREE: Email Marketing, Search Engine Optimisation and Social Media Marketing (3 HOURS Theory)

1: Email Marketing Fundamentals

2: Search Engine Optimisation

3: Social Media

WEEK 4: Practical – Digital Marketing Plan, Implementation and Campaign Creation as Set Up

In the final week of Digital Marketing for Small Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course. You will

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Certified Digital Marketing Professional

Kickstart an exciting, dynamic career in Digital Marketing.

Become a Certified Digital Marketing Professional

Whether you are a business owner who wants to improve your online engagement or a complete beginner, this certification is perfect for you.

If you want to strengthen your skillset and progress along a digital marketing career path, the Certified Digital Marketing Professional is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. Our certification is a global-standard certification that you can take with you no matter where your exciting career takes you.

The course is exclusively designed by digital marketing professionals and validated by the Digital Marketing Institute’s Syllabus Advisory Council.

All New 2019 v8 Syllabus:

  • 4 new and revised bite-sized modules (Intro, Social media, Analytics and Strategy)
  • 130+ topics with new learning interactions
  • New practice exam, online quizzes, and tests
  • Online Student Portal, whether you are studying Online or in the Classroom
  • 12 Months FREE access to the global DMI Membership Platform

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career.

Course Topics

All New 2019 v8 Syllabus has now launched and it’s awesome!

The Certified Digital Marketing Professional course will guide you through over 30 hours of in-depth learning in the following disciplines:

  • Module 01 – Introduction to Digital Marketing
  • Module 02 – Content Marketing
  • Module 03 – Social Media Marketing
  • Module 04 – Search Engine Optimisation (SEO)
  • Module 05 – Paid Search (PPC) using Google Ads
  • Module 06 – Display & Video Advertising
  • Module 07 – Email Marketing
  • Module 08 – Website Optimisation
  • Module 09 – Analytics with Google Analytics
  • Module 10 – Digital Marketing Strategy

Plus our Classroom students receive an additional 6 hours hands-on

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Digital Marketing

What it is and why it matters

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Video: What is Digital Marketing?

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how

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Institute of Digital Marketing courses

What differentiates a DMI diploma from other digital marketing courses

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.

There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show.

Gain a qualification

If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area.

By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context – but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage.

Industry validated syllabus

The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the DMI Diploma. The council’s aim is to develop and maintain internationally …

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