What it is and why it matters
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Video: What is Digital Marketing?
Manage Customer Relationships Across All Channels
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how
What differentiates a DMI diploma from other digital marketing courses
Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.
There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show.
Gain a qualification
If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area.
By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context – but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage.
Industry validated syllabus
The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the DMI Diploma. The council’s aim is to develop and maintain internationally …Read More
There’s no doubt that training or re-training to become a digital marketer is an attractive proposition for your future.
The profession is exciting, it’s constantly evolving, PLUS it’s diverse enough that you can pick and choose the areas you want to get involved with depending on where your interest lies. Right?
Well, sort of.
Yes, digital marketing is an exciting career choice. Yes, it’s an area that’s always evolving in line with current technological advancements, and while you can certainly choose to specialise in a field that interests you the most, there are some key areas that you MUST be ‘highly-proficient’ in if you want to achieve success as a digital marketer.
Whether you’re looking to re-train as a digital marketer, or whether this is your first career choice; here are the six key areas you must be skilled in before your digital marketing career can really take off!
- Social media marketing
Social media marketing is one of the most popular services requested from any digital strategy agency these days.
While you might know your way around your personal Facebook and Instagram accounts, and you might even know your tweets from your twerks; being active in a private social media setting is entirely different to meeting the demanding social media needs of a business.
According to Social Media News, in 2016 there were at least 23 social media platforms actively visited by Australians every day.
And each one of your clients, if you’re to become a successful digital marketer, will expect you to understand each of them to provide professional advice, recommendations, and have the ability to execute a successful social media strategy.
At a minimum, a thorough understanding of all social media platforms including how to effectively engage across each platform and how to measure the success of your …Read More
4 Reasons Why All Business Graduates Must Study Digital Marketing
When newly minted business graduates enter the workplace today – they enter a brand-new world of information. Gone are the days of paper-based communication like books and newsprint; even television and radio broadcasts are fast becoming outdated.
Younger generations are now consuming digital content on a daily basis – via mobile phones and social media. The number of Facebook users hitting the 2 billion mark is a wake up call to small and large businesses worldwide. With five new profiles being created on Facebook every second, it makes sense for businesses to be where their customers are – in the digital world.
New business graduates have an opportunity to lead their companies into the digital age. In fact, their new skills can prove invaluable in a scenario where most senior staff do not have the expertise or knowledge to target the digital market.
So what makes digital marketing so different from traditional marketing? Why do business graduates need to learn digital marketing as a separate, special and integral component of their curriculum?
The Digital market operates differently from the traditional market
In traditional marketing scenarios, an advertisement in news, television or print media would reach everyone who consumed that media. The cost of the marketing was decided based on the maximum reach that the particular media channel could provide.
Digital marketing is completely different. In digital marketing you can tailor your campaign to reach a specific audience. The cost of your marketing is based on the interaction your audience has with the advert. Complex technology is used to create, manage and measure digital marketing. All these factors make digital marketing strategies and methods very different from traditional strategies.
Knowledge and understanding of digital marketing concepts like Pay Per Click, Facebook …Read More
SEO, PPC or Social Media – What Should I Specialise in as a Digital Marketer?
The digital marketing industry is experiencing tremendous growth and with this growth comes a vast demand and opportunity for individuals with the right skills. There are many areas to choose from in the digital marketing space with the biggest and most in demand skills being SEO, PPC and social media marketing.
So the big question is whether it’s most advantageous to be a specialist in one of the areas in question or to take a more general approach and upskill in all three.
Many individuals call themselves PPC, SEO or social media marketing specialists but with companies increasingly looking for individuals with a varied skillset, what is the wise thing to do? Let’s have a closer look at each digital marketing area in order to make an informed decision starting with SEO:
Search Engine Optimisation (SEO)
SEO is the process whereby a company optimises different elements of their website (e.g. content) in order to achieve higher rankings in the Google search results and get free (or very cheap) traffic. While the benefits of SEO are vast, the biggest potential lies in reaching a large amount of traffic at a relatively low cost. The only cost here being the investment in talent to do the work, with no need to pay per click.
As more and more companies have realised the potential of SEO, the industry and demand for skilled talent has skyrocketed. A staggering 61% of marketers say improving SEO is their top inbound marketing priority (Hubspot) which means that hiring the right people with the right skills is vital.
SEO is perhaps the most technical out of the three areas with Google making regular changes to the algorithm and in doing so keeping digital …Read More
As a business owner, you will need to make use of some kind of payroll process for paying your staff but there are many different services providers who are offering different kind of payroll methods and software. Hence, you will need to know how to pick the best payroll service providers so that the entire process of paying your employees will become more simple and convenient. You need to look for an efficient and cost effective payroll service option from among a large number of options so that you will get the desired results. Additionally, you need to look for a service that has been tailored to suit your business needs and requirements in the best possible manner with the least cost.
When picking the best payroll service providers, you will need to select a provider so that the burden from your shoulders will be taken off by the company. It will also help your employees to get their paychecks at the right time without any kind of delay so that you will not have to bother about the entire process. The most important thing that you will need to look for is to select a company that will include payroll taxes in their services so that you will not have to worry about filing of the taxes separately. Additionally, you will need to look at the customer support offered by the service provider before selecting someone for your company’s needs. This is especially important so that you will get all kind of assistance from the support staff at the time of creating payroll for the employees. You should pay attention to the prices and hidden fees of the service provider so that you will get to know how much money you will have to spend on the entire process. …Read More