The Institute of Digital Marketing offers the the best global digital marketing courses; online or in all Capital Cities via our globally approved digital marketing experts.
More details: http://www.idmaustralia.com.au/professional-diploma-in-digital-marketing/
Following is a blog post from one of our global Social Media experts:
How To Respond To A Social Media Crisis
What happens if you are in charge of airing the long awaited premiere of one of the most popular shows on TV and there is an outage? You face a tirade of comments from people who feel their Sunday night has just been ruined, by you. The company who let them down.
This week HBO Go are recovering from an outage during the Game of Thrones Season 4 premiere. Millions of people had been looking forward to the new series and last night those hoping to watch online were met with a website failure notification.
When Game of Thrones airs, Twitter users normally notice the #GOT hashtag is trending with plenty of excited conversation with every episode. When avid fans don’t get what they want, they also take to Twitter to vent and display their frustration. For TV show bosses, big brands and small businesses, people airing their grievances on social media has become a problem which social media teams have learned to deal with.
How do you cope in a social media emergency?
HBO were ready with a timely response which helped to diffuse the situation. They let the eagerly awaiting fans know they were trying to resolve the issue and kept everyone updated on the progress.
Is your social media team ready to tackle negative and angry comments? One negative comment can quickly spiral out of control through social media, spreading like a virus. Some issues can be within your control, others can take longer to resolve. Phones …Read More
IDM Australia, the Institute of Digital Marketing, offers DMI, the Digital Marketing courses: mobile marketing courses:
IDM Australia, the Institute of Digital Marketing also offers a full range of online short courses: mobile to social to search to ppc, adwords to LinkedIn to Facebook, Twitter; we offer an online Masters in Digital Marketing – and many courses in Melbourne, Sydney, Brisbane, Perth and Adelaide.
The digital marketing courses IDM offers are the best globally. DMI works with google, Facebook, Twitter to LinkedIn, IBM to WPP, Aegis and Omnicom to ensure it is globally the best, and the approved local experts we have tailor all materials to ensure you have the best.
Following is a blog post from one of our Mobile Media, Mobile Marketing global experts:
Mobile Ad Spending To Overtake Print And Radio
Mobile marketing will surpass newspapers, magazines and radio in 2014
This year will mark the first time that mobile advertising spending will pass newspaper, magazine and radio spending in the US. It’s no secret that the print media and radio are in decline but 2014 will mark the first time ever that mobile ad spending will surpass some of the more traditional mediums.
According to a new report by eMarketer, mobile advertising revenue will jump an amazing 83% to $17.7 billion. This accounts for 10% of all advertising spending in the States. The rise in mobile advertising has been a quick but steady one. This is the biggest jump in advertising expenditure in the US in a decade – and it’s all thanks to mobile. The increase in investment of 83% (or around $8 billion) this year will push mobile advertising to the third-largest individual advertising venue; merely falling behind television and desktop advertising. On a global scale, mobile advertising now accounts for about a quarter …Read More
The 7 Components of a Magnetic Inbound Marketing Strategy
Email marketing, SEO, content creation, social media, influencer outreach, lead nurturing…
Yes, inbound marketing encompasses them all. And let’s face it – that’s enough to inspire fear in the steeliest and most seasoned of digital marketers. With so many tactics to consider and too many leads to deliver it’s easy to lose focus of what you’re trying to achieve.
That’s where a well crafted plan comes into play. Below we’ll reveal the strategic 7 step process that will help you deliver a customer-warming, boss-pleasing, prospect-loving strategy that’s achievable, realistic and bang on target.
1. Define Your Personas
Inbound marketing is all about your customers – you have no business in the um… business, if you centre your plan around any other silly tactics, tricks or gimmicks. The first step of your plan should, therefore, focus on understanding what makes your customers click, tick and get excited. Get to the heart of your customers’ thoughts, behaviours, problems, needs and desires by creating well-fleshed-out, fully-defined and real-to-life personas.
Use HubSpot’s (free) Make My Persona Tool to create personas worth referencing. Your entire inbound marketing strategy should be built around your core personas – you’ll storm ahead of your competition if you consult these fictional customers at every stage of your planning process. This includes when you’re creating blog posts, crafting email campaigns and conducting keyword research – you can even bring them into your brainstorm meetings to add real insight and depth to your ideas.
2. Discover Your Customer’s Triggers
Pain Points – You need to understand at which points your customers interact with your messages. It is important to identify the pain points your customers experience and the problems they encounter to make them search for your product or service. This core …Read More
ONLINE MARKETING EXPERTS YOU SHOULD FOLLOW:
Online Marketing Expert
If you’re new to the world of online marketing, you may feel a little overwhelmed by all of the information out there. With writers focusing on everything from content marketing to social media to search engine optimization, knowing who’s worth listening to can be confusing, especially when many writers are self-proclaimed experts.
Carefully sifting through those who are self-proclaimed and those who are actual leaders in the field can prove to be incredibly difficult for those who are new to online marketing. If you want to improve your online marketing skills or you’re just getting in the game, learning from the true professionals is critical. To help you filter through all the noise, here’s a list of some online marketing experts that I personally respect and learn from all the time.
CONTENT MARKETING EXPERTS
Content marketing is the process of creating valuable content in the form of text (copy), images, videos, and more in order to attract an audience and increase the number of leads and conversions. In 2014, content marketing has become one of the most important types of online marketing, and is continuing to grow in 2015. Two of the best content marketing experts to follow are:
1) Brian Clark: Brian Clark is the founder and CEO of Copyblogger, which is one of the most influential blogs out there. Copyblogger is known for the tips, tools, and resources regarding content marketing that it provides to everyone from online marketers to individual bloggers. Clark has been named by Forbes as a Top 10 Online Marketing Expert, and named by BusinessWeek as a person that more entrepreneurs should follow.
2) Heidi Cohen: Heidi Cohen is an online marketing expert who specializes in content marketing and social media. Creator of the Actionable …Read More
IDM Australia: digital marketing analytics course; Institute of Digital Marketing google analytics courses: online digital marketing analytics courses:
IDM Australia gives you the following digital marketing news, digital marketing education to help you remain a global digital marketing expert:
3 Super Speedy Google Analytics Shortcuts to Master
There isn’t a digital marketer amongst us who can’t benefit from some level of Google Analytics knowledge. We need it to track the impact of our SEO, content marketing, PPC and social media efforts. It’s vital to showcase our success to our doubting CEO and top level executives. What’s more, it’s all-round-essential to our strategy – informing everything from what’s thriving to what’s simply not surviving.
But do you know what’s even better than owning the figures that scream, ‘look at what my strategy achieved!’? It’s finding a quicker and easier way to get there.
Learn how to master these top 3 Google Analytics shortcuts and reach ‘I told you so’ a whole lot faster…
1. Set Up Your Goals Already
In the murky world of Google Analytics where there are hundreds of reports and numerous paths to take, some digital marketers view setting up their goals as an optional extra. Big mistake! Creating carefully-constructed goals takes a mere minute and can save you heaps of time. And, of course, it’s the only way to set up and access data in your Conversion Reports.
Now stop wasting time. Let’s set up those goals.
Quick Guide to Setting Up Your Goals:
In the header, click Admin.
Click Goals, located under View.
Give your Goal a name – e.g. Newsletter Subscriber.
Click the Destination button and select Next Step.
Under Goal details, set the Destination equal to your thank you URL – e.g. /thank-you.
Click Value > On and give your goal a monetary value
Most of us already know that Facebook is the top social network on the web. It’s a thriving beast of a social networking site on the web over a billions users. Despite holding the spot on the entire Internet for years now, it has to lead you to wonder just how long and what it might take for Facebook to eventually be brought down to a lower spot on the popular social site list. Time will only tell. More »
Like Facebook, Twitter has also changed dramatically over the years, becoming a top source for real-time news sharing. For a microblogging site with a 140-character text limit,Twitter sure has made its mark online. Its an ideal platform for mobile users, and Twitter Card integration make it easy to share all sorts of multimedia content in tweets. More »
Making its debut in the early summer of 2011, Google+ became the fastest growing social network the web has ever seen. After failing a couple times already with Google Buzz and Google Wave, the search giant finally succeeded at creating something that people are actually excited about using — especially alongside all the other popular Google apps and services. More »
Where does everyone go to watch or share video content online? It’s obviously YouTube. After Google, YouTube is the second largest search engine. Although owned by Google and now tied right into our Google+ accounts, YouTube can still be recognized as a separate social network all on its own as one that revolves entirely around content like video production, vlogging, movie-making and music sharing. More »
Anyone who needs to make professional connections should be on LinkedIn. Known as the social network for your career, LinkedIn is right up there with
Top 15 Most Popular SEO Websites
Here are the top 15 Most Popular SEO Sites as derived from our eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.“*#*” Denotes an estimate for sites with limited data.
2,255 – eBizMBA Rank | 4,000,000 – Estimated Unique Monthly Visitors | *3,000* – Compete Rank |*3,500* – Quantcast Rank | 266 – Alexa Rank
2 | SearchEngineLand
3,448 – eBizMBA Rank | 3,000,000 – Estimated Unique Monthly Visitors | *4,500* – Compete Rank |5,084 – Quantcast Rank | 761 – Alexa Rank
3 | SEOBook
5,197 – eBizMBA Rank | 1,250,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |*6,500* – Quantcast Rank | 2,092 – Alexa Rank
4 | SearchEngineWatch
4,799 – eBizMBA Rank | 1,500,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |6,445 – Quantcast Rank | 953 – Alexa Rank
5 | SERoundTable
5,197 – eBizMBA Rank | 1,250,000 – Estimated Unique Monthly Visitors | *7,000* – Compete Rank |*6,500* – Quantcast Rank | 2,092 – Alexa Rank
6 | SearchEngineJournal
8,404 – eBizMBA Rank | 900,000 – Estimated Unique Monthly Visitors | *12,000* – Compete Rank |11,620 – Quantcast Rank | 1,593 – Alexa Rank
7 | BlackHatWorld
10,954 – eBizMBA Rank | 850,000 – Estimated Unique Monthly Visitors | 17,416 – Compete Rank |*15,000* – Quantcast Rank | 447 – Alexa Rank
8 | MattCutts
9 | SEOChat
11,209 – eBizMBA Rank | 750,000 – Estimated Unique Monthly Visitors | *13,000* – Compete Rank |*15,000* – Quantcast Rank | …Read More
Your living room is an important area of your home because it is a place where you can relax and enjoy with your guests. Hence, this room needs to be decorated perfectly so that it will attract the attention of your guests. There are many things that are present in the living room but sofa is the focal point and it should be decorated properly for ensuring that it will look attractive and beautiful. But along with the sofa selection, you need to pay attention to the cushion as it should be eye catching and attractive. Thus, you will need to know what makes a good cushion for your house so that you can make the right selection of cushion for accentuating the look of your living space. The cushion should complement the look of the sofa and it should be according to the textures, patterns and colors that will enhance the look of the living space. Using cushion can help in adding depth and beauty to your living space so that you will get an amazing look in this space.
There are many qualities that you will need to look for when selecting a cushion for your house and the most important quality is to look for colors that will complement the existing interior décor of your home. You should choose aesthetically pleasing option so that you will get an amazing look in your living space and it will also complement the interior of your home. The cushion should be durable so that it does not lose its firmness and shape and you will enjoy its use for an extended period of time. Additionally, you should also look for hygienic cushions australia that help in resisting moisture retention and proper ventilation so that you will be protected from …Read More
Supercharge your business with the power of social media with our Facebook for Business course.
Learn all about Facebook for Business
Empower and equip students with skills and knowledge to successfully use Facebook for business. The course is structured to help you navigate around the word’s largest social network with confidence and clarity to implement effective marketing and advertising campaigns using tried and trusted Facebook for business marketing principals.
This course will introduce you to the benefits, platform features and user metrics of Facebook and why it is more important than ever for business to integrate an effective Facebook strategy into their marketing campaigns.
You will explore best practices on how to set up and optimise your Facebook pages empowering you with strategies to build brand community, loyalty and engagement though effective content marketing and Facebook advertising campaigns.
- Clear understanding of how Facebook works
- How to set up, optimise and plan for an effective Facebook advertising campaign
- Gain confidence in creating high converting Facebook ads to the right audience for your business
The Facebook for Business course will guide you through 12 hours of in-depth learning in the following disciplines:
Week 1: Facebook Foundations
1. Introduction to Facebook
2. Facebook Publisher
3. Facebook Messenger
Week 2: Delivering Facebook Winning Content
1. Content Marketing Rules
2. DIY Video Marketing
3. Facebook Live 101
Week 3: Facebook Advertising
1. Introduction to Facebook Advertising
2. Facebook Ads Navigation
3. Setting Up Effective Advertising Campaigns
Week 4: Practical – Content Creation and Facebook Ad Set Up
In the final week of Facebook for Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course.
You will have the opportunity to finalise Facebook creative content and experiment with
Start your small business on the front foot with our Digital Marketing for Small Business course.
Learn all about Digital Marketing for Small Business
The purpose of this course is to empower small business owners and marketers with the skills and knowledge to successfully integrate digital marketing principals into their daily business activity.
This 4-week course is an opportunity for small business owners and marketers to gain the confidence and skill to understand the key components of a successful digital marketing strategy. Participants will gain expert guidance, best practice insights and recent case study examples to inspire a new digital marketing pathway equipped with hands-on skills, and ready to action knowledge.
- Establish your digital readiness and capability
- Develop a successful digital strategy with proven frameworks
- Competitor bench-marking and analysis
- Discover why your website exists and the importance of building the right site
- Learn the latest social and content marketing techniques and tools
The Digital Marketing for Small Business course will guide you through 12 hours of in-depth learning in the following disciplines:
WEEK ONE: Decoding Digital Marketing (3 HOURS Theory)
1. Getting digital in your business
2. Taking Stock of Digital
3. Creating a digital action plan
WEEK TWO: Digital Marketing Fundamentals (3 HOURS Theory)
1. Why Your Website Exists
2. Website Content Creation
3. Powerful Ways to Structure Your Sales Copy
WEEK THREE: Email Marketing, Search Engine Optimisation and Social Media Marketing (3 HOURS Theory)
1: Email Marketing Fundamentals
2: Search Engine Optimisation
3: Social Media
WEEK 4: Practical – Digital Marketing Plan, Implementation and Campaign Creation as Set Up
In the final week of Digital Marketing for Small Business you have the opportunity to come together in a computer lab to apply and experiment with what you have learned in the course. You will